01
Brand identity
Marks, systems and the rules that keep them alive after we hand them over. Built from construction geometry, not from a mood board.
[KS® — 02] · Design
The drawing
comes first*
Krug Studio started as a design studio and never stopped being one. The AI work is newer and louder — but it is only credible because the same hands still draw the circle by hand first.
Construction Geometry before gloss
A mark you can
rebuild from memory
Every identity we make starts on a grid of circles and construction lines. It is slower than tracing a trend, and it is the reason the mark still works when it is embroidered on a shirt, stamped on a cup, or rendered two pixels tall in a browser tab.
The studio is named after the first shape you learn to draw and the hardest one to draw well.
Disciplines Four, done properly
02
Illustration
Original drawing — cities, characters, maps, packaging. Nothing generated and passed off as drawn; when a machine helped, we say so.
03
Print & out-of-home
Billboards, packaging, editorial. Work that has to survive being printed two metres wide and seen at sixty kilometres an hour.
04
Interface
Product screens that respect the person using them: real states, real edge cases, real accessibility — not three happy-path mockups.
Identities Hover to light · tap to open
Selected work [KS® — 02.1]
Design is the reason
the AI work lands
A system nobody wants to open automates nothing. If you need both halves from one team, that is the whole point of this studio.
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