Krug Studio delivered our new logo quickly and professionally, fully understanding our needs and our vision as Montenegro’s largest sports community. Beyond the design itself, we would single out the communication and the willingness to adjust every detail until it was right. The process was simple and efficient, and the result outstanding. Warmly recommended to anyone looking for quality and reliability.
Krug Studio — Podgorica, Montenegro
We build AI systems
that do real work*
Not demos. Systems that draft the quote, chase the invoice, read the contract and hand a person the decision — built by a studio that designs as carefully as it engineers.
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Identities we designed — Slatka Planeta · G.O.A.T. Barbershop · Andrijašević auto · SESA · Čuk · Montenegro Space Research · Disciplina Kičme · AM
What we build [KS® — 01]
We live in an age where an idea has never been closer to becoming real.
Let us show you howBackdrop: Podgorica, drawn by hand See the work
See it work [KS® — 01.1]
Your ideas.
Our systems.
Pick an everyday problem and see what we would build for it. The decisions stay yours.
01You say
Guests message me at 2 a.m. and book somewhere else by morning.
02We build
A booking assistant
- Reads every message
- Checks your calendar
- Answers in their language
03It does
You wake up to bookings, not unanswered questions.
Special requests still come to you.
01You say
I spend hours every month reminding clients to pay.
02We build
A payment reminder
- Sees who is late
- Sends a polite reminder
- Stops the moment they pay
03It does
The money comes in. You did not write a single email.
Anyone very late comes to you for a call.
01You say
Customers wait two days for my offer, then go elsewhere.
02We build
An offer assistant
- Reads the request
- Uses your price list
- Drafts the offer
03It does
They get your offer within the hour.
You check it and press send.
01You say
My best-seller is always sold out when people ask for it.
02We build
A stock watcher
- Counts what sells
- Sees the shortage coming
- Drafts the order
03It does
Shelves stay full without you counting.
You approve the order with one tap.
The position [KS® — 02]
Everyone will sell you AI.
Almost nobody will tell you
what not to automate.
We are a design studio that learned to build AI systems by shipping one — a real product, with a delivery pipeline where independent agents argue with each other before a line of code is written.
- Stopped before release A draft feature that would have spent users’ real currency
- Stopped before release A stored credential that should never have existed
Caught in review, not in production.
How we work [KS® — 03]
01 Shrink the blast radius first
Most AI risk is not the model — it is the size of the credential you hand it and the number of tools it can reach. We cut both before writing a feature.
02 Augment, do not replace
A system that drafts and a human who approves survives contact with reality. A fully unattended one gets switched off after its first bad day.
03 The review is adversarial
Plans are attacked by independent agents with different lenses before they are built, and every finding is then challenged again. It is slower per change and much cheaper per mistake.
04 Say what it cannot do
Every system we ship comes with an honest list of its limits. If a thing should not be automated, that is the deliverable.
The studio [KS® — 04]
One person,
on purpose.
Krug Studio is Vladimir Rakočević. He founded it in Podgorica in November 2024, and the design work came first: identities for businesses across Montenegro, a book cover for Biteback Publishing in London, and Agresor, a strategy board game drawn and written in-house.
Now the studio builds AI systems too. The person who decides how a thing looks is the same one who decides what it is allowed to do, so a small business has one conversation instead of three.
- Founded
- 18 Nov 2024, Podgorica
- Company
- KRUG STUDIO DOO · PIB 03707482
- Worked for
- Businesses across Montenegro · Biteback Publishing, London
- Makes
- AI systems · identities · illustration · a board game
Proof, not adjectives [KS® — 05]
0
territories drawn for Agresor
0
brand identities shipped
0
% original artwork, zero stock
Our own product
Agresor
A strategy board game about Europe in 1940 — forty-two territories, every one drawn by hand, every card written and typeset here. Nobody commissioned it and nobody art-directed it but us, which makes it the honest measure of what this studio does when left alone.
- Full art direction, in-house
- Historical research behind every card
- In development — playtesters welcome
In their words [KS® — 06]
Clients,
in their own words.
1 / 3 Translated from Montenegrin
What do you dread
every month?
That is usually the thing worth automating. Half a day, we walk the real process with you and come back with an honest ranked list — including the parts you should leave alone.
Book a process audit